Knowledge Spiral Model

                                                     Knowledge Spiral Model

The Knowledge Spiral Model is comprised of four components and Nonaka and Takeuchi theorized these components, and they are Socialization, Externalization, Combination, and Internalization. An example of this model in action would be Asurion, a cell phone insurance company, putting a team together to discuss a new plan of innovation to market the sale of Bluetooth’s to customers when they file a claim; this would be Socialization. The supervisor or manager of the team would post ideas on the whiteboard and have the team come up with the best plan of action and present it to the board members of the company, this being Externalization. The team writes their agreed plan of action down and presents it, which is a Combination; but before the team wrote the agreed plan of action down, each team member had to write their own plan of action down and this is Internalization. This is the whole process of an organization using the Knowledge Spiral Model also known as the SECI Model.